Resources

February 2nd, 2018

Custom Business Labels – What to Look for When You Design Your Own

Business labels are often an afterthought for many companies yet they play such an important role in numerous day-to-day operations. They help manage inventory, identify patrons, organize files, promote brands, influence shoppers and more. A good label or bad label will impact customer perception of the quality of a product being shopped. Considering how important a business label can be, we examine how label performance and design should be reviewed when shopping for your next custom business labels.

Label Performance

Label performance is largely defined by the type of adhesive used (e.g. permanent, temporary, opaque, etc.) and the composition of the label (e.g. paper, synthetic, unique blend, etc.). The goal of creating a custom label is to combine the best options to develop a product that a business is proud to distribute and works well for the customer. A label is useless unless it performs in the matter intended. For example, if you want a label that can be easily removed leaving no residue, then you will require an adhesive that meets those demands. Clearly defining the performance to your label supplier will guarantee you get the right label for your application need.

Label Design

When it comes to design, labels are defined by color scheme, graphics, material, and size. Color scheme, graphics, and size are easy determinations for most companies since they mostly involve personal choice, but the material of a label is essential to design a few ways: how it affects the appearance of what is printed on the label, how it will hold up under various environmental conditions Label material and size should be carefully considered when designing custom labels for long or short-term use.     

Need Custom Business Labels?

If so, Shamrock Labels is ready to work with your business to create custom labels that deliver optimum performance. Since 1969, we have been in the business of delivering the best labeling solutions for all our customers, including custom solutions that are easily reordered year after year. Simply put, if you can’t find readymade labels that meet your needs, we’ll develop labels that do.

To get started on implementing custom business labels, call us today at (800) 323-0249. You can also visit our Design A Label page to create your perfect custom labeling solution. We look forward to helping you implement the best custom business label for your needs!