Small Business Labels: Custom Doesn’t Always Mean Expensive
Especially when they’re on their way to achieving profitability, most small business owners think about money — a lot. There’s no corner small enough to cut and no fee too ancillary to consider. Taking this approach can be stressful, but for many businesspeople, it’s a necessary part of achieving their vision of success: running a business that — whether they intend for it to stay small or become monolithic — fares exceptionally well against competitors.
So, how does the cost of business labels figure into the reality of achieving the dream?
Compared to many business essentials, business labels are a low-cost product. But the cost adds up if you use them regularly, which is what most of our customers do. If you need labels continuously, with shipments arriving regularly, it’s time to consider how different aspects of labels impact their price.
One of the more common considerations small business owners have concerns how custom business label design — which means a design that meets the specific requirements of a single customer — affects overall cost. Let’s shed some light on the subject and discuss price factors.
Is “Custom” Synonymous With “Costlier”?
In a word, no. At Shamrock Labels, we have the technology to produce any type of label you find in our product catalogues. Just because you need a custom solution doesn’t mean we must invest in new production resources. The hardware, software, and manpower are already in place. All we need to do is enter your design specifications to create unique labels, manufacture the goods, and ship them to you. It’s that simple.
Now, just because custom small business labels aren’t inevitably costlier than stock labels doesn’t mean they cannot cost more than stock labels. But the cost differential — if indeed there is one — can be itemized to show exactly why it exists. In addition to specific production costs, the expense of an individual label can be quantified in terms of: label material, liner, label size, facestock, adhesive, ink, and any unique features your custom small business labels may need.
When you see the cost breakdown, you know exactly what you’re getting and for how much, allowing you to make a highly-educated decision about purchasing small business labels. Many companies find this “extra” cost is recouped by using a label that fits their precise needs. They experience less waste, cleaner fit, and fewer errors. Once comparing the numbers, most customers find that ordering exactly what they need saves them money.
Don’t Hesitate to Ask for the Details
If adhesive labels play an essential role in your business, it’s only natural to carefully consider their cost, whether you’re small and growing, or you simply have a conservative budget with a hard cap. Regardless of what financial plans and factors apply to your situation, we’d be happy to give you all the information you need about custom label solutions to buy confidently.